Brilliant Use of Multimedia Encourages People to Learn More About Christ

Celebrating its first anniversary on Dec. 2, 2009, the I Am Second movement, an edgy multimedia campaign designed to help people discover their purpose in life through Jesus Christ, has seen over 1.7 million visits to its Web site from 209 countries in its inaugural year.

Launched locally in the Dallas-Fort Worth market on Dec. 2, 2008, quickly spread virally across the globe, revealing the video stories of struggle, transformation and hope of both celebrities and everyday people. Individuals in countries as far away as Burundi, the Fiji Islands and Myanmar have visited the site.

The 2008 campaign launch utilized traditional advertising methods around the DFW metroplex to drive curious individuals to the I am Second Web site. Bold billboards and kiosks, along with dramatic radio and TV spots, were introduced around high-trafficked DFW hotspots, causing “Who is first?” to quickly became a popular question both locally and on the Internet. The advertising continues to have a vivid presence around DFW.

“It has been a privilege and a blessing to see how God has used the I am Second movement this past year,” said Nathan Sheets, vice president of partner development for e3 Partners Ministry, Inc., the organization that created the site. “I am Second has brought hope, purpose and peace to many hurting and lonely people in both the DFW community and across the globe. We look forward to inspiring a revolution of second for years to come.”

The I am Second videos cover a variety of personal struggles, including abuse, addictions, pride, eating disorders, broken families and the search for success and meaning in life. Celebrities such as former American Idol contestant Jason Castro, former Arkansas Gov. Mike Huckabee, former winner of NBC’s “The Biggest Loser” Michelle Aguilar and heavy metal music artist Brian “Head” Welch are featured in the campaign.

Throughout the past year, I am Second has periodically added new stories to its Web site, expanding its collection of videos. Recently – surrounding the annual Red River Rivalry between the football teams of the University of Texas and the University of Oklahoma – quarterbacks Colt McCoy and Sam Bradford joined the campaign to share the importance of prioritizing God in the game of life.

Building upon an initial goal of helping to establish community, has developed resources for committed Christians, new believers and seekers. In addition to providing a listing of local churches and discussion groups, I am Second has expanded its “Get Involved” section to offer site visitors small group materials, “street team” tools, free downloads and I am Second products and gear. The Web site continues to offer 24/7 access to I am Second representatives via phone, e-mail or online chat rooms in order to answer questions that might arise after viewing the site.

The leadership of I am Second has also organized a robust volunteer program for individuals interested in helping out with campaign activities or participating in international I am Second expeditions. I am Second conferences are in development for future years.

The campaign has also seen success among the social media realm, with large followings on sites such as Twitter, Facebook (the I am Second Fan Page has about 70,000 fans) and the official I am Second blog.

“The I am Second movement is committed to reaching people wherever they are in life or on their spiritual journey,” said Sheets. “We hope that people of all generations and walks of life will come to understand the fullness of life in Jesus.”

e3 Partners’s future plans for the I am Second movement include expansion into other local markets around the nation.

To commemorate the first anniversary of I am Second, campaign leadership is initiating a unique giving opportunity for devoted fans of the movement. For a small dollar amount, individuals can support the film crew that creates the site videos so that they may continue to produce innovative, first-class videos for people to see and share. Information about the opportunity can be found at beginning on Dec. 2.

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NOTE TO EDITORS: For more information or to arrange an interview, please contact Jodi Phillip via phone at 972.267.1111 or via e-mail at [email protected]. Additional information is also available at

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